Helen brings strong design leadership and commercial acumen to ASPECT Studios’ wayfinding and interpretation team. As a seasoned Design Manager and Creative Lead, her portfolio encompasses strategy and art direction, wayfinding and signage guidelines, graphic design and brand identity and the curation of exhibitions and events.
Her holistic approach to design considers every aspect of a project, from user experience to broader social and environmental impacts. Helen’s extensive experience in the industry has given her the analytical and problem-solving skills to conceptualize and deliver complex projects on time and within budget.
Helen designs to connect people to their environment and shape the narrative of a place. Her past work includes creating wayfinding systems for masterplanned communities, public spaces and curating exhibitions and public art that all contribute to placemaking. She strives to create meaningful and impactful designs that are functional, bespoke and inspire a sense of connection and belonging.