The recommendations were summarised and compiled into a document to help guide future use of the banner assets and the options available to future gateway projects. As part of this review ASPECT Studios was also asked to assess the current use of the logo and branding displayed on banners and propose alternatives to maximise the City of Monash brand.
ASPECT Studios undertook a full audit of all banner poles and the ancillary assets throughout the municipality of Monash. As part of the audit process feature sites were identified for potential specialist gateway treatments, precedent examples were collated and a variety of potential concepts designed by ASPECT Studios.
Monash City Council
Site analysis, asset audit and concept design
Monash City, Victoria, Australia