Legible Launceston

ASPECT insights
Legible Launceston
aspect-studios-urban-post-crop   Launceston is a city best explored by foot and it’s set to become even more walkable with the introduction of a new digital wayfinding system developed by ASPECT Studios. The first of its kind in Australia, the new system is part of the Legible Launceston strategy and adds a whole new dimension to the experience of discovery.   Using a combination of human-centered design research and embedded systems technology, ASPECT Studios’ Urban & Public team has developed an intelligent, personalised system that builds on the traditional signage that give legibility to a city.   Each 2.5 metre tall interactive plinth has built-in intelligence to offer relevant insights and suggestions. Rather than a typical kiosk that users tap to get information, the digital platforms are designed to sense what each individual may require by utilising inferred parameters like the time of day, opening hours, the weather and local event calendars .   Using pre-existing internet services, they draw on data from websites such as Trip Advisor and Bureau of Meteorology and package information in usable ways. They can sense the direction a user is walking at a particular time of day and can suggest places to go for lunch or nearby shops to visit, thereby assisting with local economic activity. Each digital platform also includes visual representations, such as animations of rain if bad weather is on the way.   One of the greatest challenges has been translating emerging technologies from meaningless acronyms into valuable assets for visitation, inclusion and city promotion. This has been overcome through intuitive, context-driven content and personalised service delivery.   The first digital wayfinding display is being piloted and four others will be rolled out across Launceston. Lets hope more cities follow in its footsteps.